Winning artwork created for Young Creative Chevrolet 2013 Contest. Young Creative Chevrolet (YCC) is the highly-anticipated Chevrolet annual art and design contest for students of applied arts across Europe. Chevrolet Europe launched YCC in 2007 with the aim of fostering creativity and supporting emerging artists in the early stages of their careers.
Creative briefs in the four YCC 2013 creative disciplines—Fashion, Photography, Video and Visual Arts—encouraged students to celebrate and provide insight into what can only be called the "global phenomenon" of football. The contest theme was inspired by Chevrolet's increased support of football and its fans through sponsorship of two U.K. Premier League teams, Manchester United and Liverpool FC, U.S. Youth Soccer and the ambitious One World Futbol Project.
The design is based on striped background inspired by official Manchester United flag and colours. Symbols and logos of the club together with many slogans and mottos taken from real fan anthems are handwritten onto typical tricolour background. Our goal was to evoke authentic impression of work made collectively by dozens of Manchester United fans. The result is car as a symbol of loyalty to the club as well as strength and unity of fans who pull together.
Coauthor: Jan Slegr
Award: First Prize in Visual Arts YCC 2013 Contest
The Chevys were used by Manchester United as official taxi cars for VIP guests during the 2013 football season.
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