Platinum vodka is a perfectly fine and clean premium vodka produced by Helsinki Group. In 2016 we were approached by representatives of Helsinki Group to take part on pitch for a new bottle design of Platinum vodka.
Our design inspired by vertical architectural forms features straight, clean lines and unique side cuts coming continuously from the bottom to the top merging smoothly into a dark-grey plastic lid with metallic glare. Sides of the lid are enriched with a diagrid structure to give the bottle even more exclusive crown.
The visual execution of the label is minimal, so the overall shape stands out. The main element of the label is a geometrically styled rosette which connects symbolically the new packaging with the original one.
Role: Product design, Graphic design,
Coauthor: Jozef Baca