I’m Ján, a Slovak born daytime branding art director at Sherpa and nighttime freelance illustrator based in Hamburg, Germany. My passion and concern is in searching for visual shortcuts. I enjoy working with nice people on packaging, editorial and corporate identity projects. Drop me an email at jan_baca@icloud.com if you wish to talk about your project or collaboration.

① Be curious
② Listen
③ Don't overresearch
④ Trust your gut
⑤ Boil down
⑥ Collaborate  
⑦ Be nice

Art Direction
Logo & Identity

Icon design

Let me know if you are around. We can go for a beer or two.